Leadership in the Digital Economy

For conservation leaders to adjust their leadership style to be appropriate for the digital context, it is necessary to understand how the digital era is different.

Hersey and Blanchard argue that effective leaders adapt their leadership style to be appropriate for a particular team and the demands of a given situation. For conservation leaders to adjust their leadership style to be appropriate for the digital context, it is necessary to understand how the digital era is different. They can also learn from those organisations and leaders that are successful in the new context. In this video, Dr Leona Craffert shares more about Leadership in the Digital Economy.

Meet the Mentor: Dr Leona Craffert

Dr Leona Craffert is a psychologist and integral coach, specialising in work psychology, organisational and social change processes with experience in the research, corporate, and academic sectors. For the most of her career she has been focusing on the nexus between people and technology and specialising for the past ten years on digital transformation and digital inclusion.